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Five Top Trends in FinTech: AI in Mortgage Banking Series Part II

Updated: Feb 27

by Ruth Lee, CMB

Entering 2024, the FinTech sector remains at the forefront of innovation, transforming mortgage banking and the broader financial landscape. In this series, we explore pivotal FinTech trends set to revolutionize the industry. Our focus is to provide actionable insights that empower businesses to navigate these changes successfully and seize new growth opportunities. Here are the Five Top Trends in FinTech as I see them:

#1 Top Trends in FinTech: AI-Driven Personalization in Mortgage Banking

Integrating Artificial Intelligence (AI) into mortgage banking today marks a paradigm shift toward unprecedented operational efficiency and customer service innovation. By leveraging predictive analytics, AI provides a hyper-personalized customer journey, offering tailored financial advice and product recommendations, significantly enhancing customer satisfaction and fostering loyalty. Imagine the value this has to servicing and client retention alone.

AI becomes a silent partner, working behind the scenes to ensure your customer's experience is smooth and personalized - think of it as a thoughtful gesture from a friend who knows you well. It's about making sense of the vast sea of data to provide advice and solutions that fit each individual's situation like a tailor-made suit without overwhelming them with jargon or unnecessary details. AI has time to listen, ask questions, and access past information in seconds, all without being inaccessible, inflexible, and sterile to make recommendations to its human partners - the processor, the originator, and the underwriter.

#2 Top Trends in FinTech: Cybersecurity, Cybersecurity and Some More Cybersecurity

In the aftermath of significant cybersecurity breaches at major mortgage banking institutions like FNF, First American, and Mr. Cooper, the mortgage banking industry is poised for a profound transformation. These incidents have not only highlighted the vulnerabilities within the sector but have also accelerated the prioritization of cybersecurity measures and controls. The financial and reputational fallout from such breaches underscores the critical need for mortgage banks to fortify their digital defenses and adopt a more rigorous approach to data protection and cyber resilience.

While we prepare daily, bad actors worldwide attempt to breach our data by the second. The onslaught is real and unfair. Going forward, the rise in cybersecurity and controls is set to have a multifaceted impact on our professional lives, including:

  1. A substantial requisite investment in advanced cybersecurity technologies, including AI-driven threat detection and blockchain for secure transactions, to prevent future breaches.

  2. An enhancement of regulatory compliance tools, with institutions adhering to stricter guidelines and adopting best practices in data handling and protection.

  3. A cultural shift within organizations promoting a more proactive and informed stance on cyber threats among all employees. I've heard IT managers say due diligence is a "necessary evil."... something to suffer through. Expect it to get more complicated and professional than many in the market have ever experienced. Gather your source documentation into a comprehensive information security package, and learn how to answer SIG and SIG Lite requests. If you were under the impression you are exempt, you are becoming increasingly inaccurate.

#3 Top Trends in FinTech: Blockchain... my old friend.

I once sat on a panel with a luminary in FinTech who called blockchain a solution looking for a problem. I didn't want to argue with the old curmudgeon, but in reality, blockchain was a solution about ten years premature in mortgage banking. We didn't even have fully realized data standards, for goodness' sake. But we continue to evolve, and some of the more sophisticated solutions in finance will be within our reach.

The short-term impacts continue to be increased security and fraud prevention, efficiency in record keeping, and improved transparency for our investors. It is the long-term impacts that are eye-opening:

Long-Term Impacts

  1. Smart Contracts: Blockchain enables smart contracts, which are self-executing contracts with the terms of the agreement directly written into lines of code. In mortgage banking, smart contracts could automate the approval process, payments, and release of funds upon meeting certain conditions, reducing the need for intermediaries and lowering costs.

  2. Tokenization of Assets: Blockchain allows tokenizing real assets, including real estate. Property ownership can be divided into tokens bought and sold on blockchain platforms. This could open up real estate investment to a broader range of investors and potentially increase liquidity in the real estate market.

    1. Security Token Offerings (STOs) combine the technology of blockchain with the requirements of regulated securities markets to support asset liquidity and the wider availability of finance. STOs are typically the issuance of digital tokens as regulated securities in a blockchain environment. The blockchain environment enhances securities regulation objectives of disclosure, fairness and market integrity and supports innovation and efficiency through automation and “smart contracts”.

  3. Streamlined Regulatory Compliance: The transparency and auditability of blockchain could make it easier for mortgage banks to comply with regulatory requirements. Regulators could directly access the blockchain to verify transactions and ensure compliance, reducing the burden on banks to provide this information through traditional means.

  4. Globalization of Mortgage Lending: Blockchain could make it easier for lenders to offer mortgages across borders by standardizing the process and reducing the risk of fraud. This could open up new markets for lenders and provide more options for borrowers.

#4 Top Trends in FinTech: The Rise of NeoBanks and Challenger Banks

The rise of neobanks and challenger banks in 2024 is dramatically reshaping the terrain of the financial industry, casting a significant shadow over traditional mortgage banking and the pivotal role of mortgage brokers. These trailblazers, with their digital-first ethos, are harnessing the formidable power of artificial intelligence (AI) to refine and streamline their services, aligning them more closely with the evolving desires of today's consumers. This shift is not merely altering what consumers expect from their financial service providers; it's laying down new gauntlets regarding service delivery and operational efficiency within the sector.

For those deeply entrenched in mortgage banking and brokering, this trend represents more than a mere nudge—it is a resounding call to arms for a strategic shift toward digital metamorphosis. Dramatic much? But the mandate is clear: to not only adopt these technological innovations but also to drive them, refining and reimagining service offerings to be as nimble and customer-centric as those of the neobanks. There's a pressing need to boost operational efficiencies, aiming not just to stay in the race but to lead the pack in a rapidly evolving market under the influence of digital breakthroughs.

Peering into the future, it's evident that the mortgage banking sector is on the cusp of evolving into a hybrid model, where technologically driven solutions blend seamlessly with personalized advisory services. This fusion is critical, showcasing a deep comprehension of the changing consumer needs and preferences based on comprehensive data. The ambition here is to deliver not just mortgages but holistic financial solutions that resonate with the ethos of the digital age, ensuring that traditional mortgage banks and brokers maintain not only their relevance but also their desirability. The path forward is paved with adaptability, relentless innovation, and a sharp focus on leveraging AI and digital tools to reimagine the mortgage experience.

#5 Top Trends in FinTech: Privacy by Design

As mortgage banking continues to harness the power of AI, blockchain, and digital-first banking, it is imperative to address the critical aspects of consumer data privacy and the ethical application of AI. The industry's technological evolution presents an opportunity to redefine not just efficiency and service standards but also the ethical framework within which these technologies operate.

Consumer Data Privacy and Ethical AI Use:

  • Building Trust through Transparency: In an era where data is a valuable currency, mortgage banks must prioritize transparency with customers regarding data use and protection. Clear communication about how AI algorithms make lending decisions or recommend products can foster trust and demystify the digital mortgage process.

  • Adhering to Ethical Standards: The development and deployment of AI systems should adhere to ethical standards, prioritizing fairness, non-discrimination, and accuracy. For example, AI models used in credit scoring and loan approval processes must be regularly audited for bias and accuracy to ensure equitable treatment of all applicants.

  • Privacy by Design: Incorporating privacy by design principles into developing digital mortgage solutions ensures that customer data protection is not an afterthought but a foundational feature. This approach not only complies with stringent data protection regulations but also positions institutions as trustworthy stewards of customer information.


As we conclude our exploration of the pivotal FinTech trends reshaping mortgage banking in 2024, it's clear that we are entering a new era marked by rapid technological evolution and shifting consumer expectations. The integration of AI, the critical emphasis on cybersecurity, the innovative applications of blockchain, and the disruptive presence of neobanks and challenger banks collectively signal a future where adaptability, foresight, and strategic innovation are non-negotiable.

As we've navigated through the transformative landscape of AI-driven personalization and cybersecurity in mortgage banking, it's clear that integrating advanced technologies is not just reshaping the present but paving the way for the future. But what does this mean for one of the most critical processes in mortgage banking — underwriting?

Join us in our next exploration, "AI in Underwriting for Mortgage Banking: The Long and Unnecessarily Winding Road to Success," where we'll delve into how artificial intelligence is streamlining the underwriting process, making it faster, more accurate, and less cumbersome for both lenders and borrowers. Discover the breakthroughs and challenges in AI that are making the road to loan approval less winding and more straightforward.


Disclaimer: This article was augmented with the assistance of artificial intelligence (AI) to ensure comprehensive coverage of the latest FinTech trends impacting mortgage banking. While AI has contributed to the research and drafting process, the insights and analyses reflect the professional judgment and expertise of Ruth Lee, CMB, and have been reviewed for accuracy and relevance to our audience. Our commitment to providing high-quality, informative content remains paramount, and we embrace innovative technologies like AI to enhance our ability to deliver valuable insights to our readers.

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