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More Than Just a Pretty Rate: Winning with a Mortgage Value Strategy

Updated: Feb 13

by Ruth Lee, CMB


Cartoon of an anthropomorphized interest rate character, styled with shoes, striking a pose at a fashion shoot, with financial graphs and charts decorating the background. This creative representation underscores the theme 'More Than Just a Pretty Rate,' highlighting the allure and depth of financial offerings beyond mere numbers.
More Than Just a Pretty Rate

In a recent class full of mortgage originators, each buzzing with varying degrees of experience and eagerness, I found myself diving back into the essence of our trade. Despite the years that have passed since I last originated a loan, my current role as a coach and consultant keeps the thrill of the sale alive. The nodding heads and wide eyes around the room confirmed that my passion for this industry wasn't just seen; it was felt.


But here's the deal: success in our field isn't just about flaunting a pretty rate. Sure, rates matter. But if that's your only ace, you're playing a losing game. This market's rates are akin to rollercoasters—thrilling, unpredictable, and not for the faint-hearted. Banking solely on being the lowest bidder is a quick way to become just another name in the vast sea of online options.


The three pillars of success are product, price, and service. Nail two, and you're golden. Excel at one, and you're still in the game, but why settle when you can be a champion? Win with a mortgage value strategy through:

  1. Product Know-How: Understand your arsenal. Each loan option is a key designed to unlock a specific door. Your job? Knowing which key fits where. It's not about overwhelming clients with jargon but guiding them through a maze with confidence and clarity.

  2. Pricing Strategy: Competing on price alone is a race to the bottom. Instead, focus on value. Highlight how your service goes beyond the numbers, providing support, advice, and peace of mind. It's about painting the bigger picture, where rates are just one part of a masterpiece.

  3. Service Excellence: Here's where you can truly stand out. Exceptional service means remembering the small details, anticipating needs, and being a constant in a world of variables. It's about building relationships that last longer than the loan term.


The current high-interest-rate environment challenges us to focus less on the rate and more on guiding our clients through their journey. Yes, the market's tough, but it's also ripe with opportunities to show that you're more than just a pretty rate.


Success in the mortgage industry requires a mix of expertise, strategy, and unparalleled service. While rates will always play a role, they shouldn't define us. Instead, let's be defined by the relationships we build, the problems we solve, and the lives we change.


Elevate your game by enriching your clients' lives with knowledge, care, and unwavering support. Be more—much more—than just a pretty rate.

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